The Facebook Frenzy

Since Tuesday last week I've been up to my eyes in Facebook and learning what you can do to get people to convert from being casual readers of your content to fans of your page.  

I've been running a Facebook Ads programme (just for 7 days) to see what kind of traffic this investment can bring, and I've been looking at custom landing tabs aimed at getting you to click the infamous Like button.  It's an interesting game, since my goal for ZXZ Consulting is to get more awareness, and therefore more business, Facebook is the market to be visible in.  Fortunately there are a myriad of experts on-hand to assist, guide you through the steps (once you know the correct search terms), and ultimately raise your profile and business fan page.

Social Media Examiner are one group of experts that I've really tuned in to.  The site was recommended based on a course the were offering - the Facebook Success Summit 2010 - but I have to say that outside of their wonderful course content, the website has a wealth of information for anyone looking to improve their Facebook presence.

On the Ads front, it's been a very revealing experiment.  I built two ads, one pointing Facebook users to the ZXZ Consulting website, and the other pointing Facebook users to the ZXZ Consulting Facebook page.  The first ad targeted people within 80km of London who might need some for of IT support.  the second ad was more general in that it went across the UK to advertise the Facebook fan page.  My budget is £5 per ad per day for a maximum of seven days, so a total spend of £70.  I've been impressed by the exposure; in 5 days the ads have been shown a total of 274, 458 times, and I've had 78 views of my content.  55 clicks went to the Facebook fan page, and 23 went directly to the website.  4 of those 55 people have clicked Like based on the content of the Wall.

One of the things that the Facebook Success Summit drew my attention to was the customised landing tab for people who weren't already a fan.  The idea here is that you give people a reason to click the Like button before they do anything else on your Facebook Wall.  I've implemented this idea this evening, as I want to see if it has any positive effect on Like conversions with another 2 days remaining on my advertising budget.  You can see for yourself the results - if you're not already a fan, just head on over to Facebook and search for ZXZ Consulting.  If you are a fan, go the to page and click on the Welcome tab.